TENDRIL Marketing

Overview

Tendril Tendril Orchestrated Energy is the world's first cloud-based software enabling utilities to optimize system operation and customer comfort. It makes grid edge resources visible, predictable and dispatchable and establishes the utility's role in the connected home.

My Contributions

I designed Tendril's website UI and graphic elements, such as iconography and illustrations, to communicate offerings and value propositions to utility companies and clients. Additionally I designed various marketing touchpoints that include trade show materials, brand identity, advertising, and whitepapers. This was all in an effort to evolve a new brand within the energy data space.