Last year Tendril reorganized their suite of product offerings into new categories that more accurately illustrated their strengths; Behavioral Energy Efficiency, MyHome Application, Orchestrated Energy. I designed new 'solutions' landing pages for each with custom iconography and illustration/vignettes to represent the different value propositions.
I also art directed and storyboarded explainer videos that were more consumer facing in style.
Tendril is an energy data software company specializing in behavioral energy efficiency solutions.
As part of a rebranding effort, I was contracted to create a series of brand mood boards. The intent of the rebranding was to make Cerebellum Capital’s machine learning software platform seem more human, less intimidating, and more modern. The series covered the spectrum from “human” at one end and more “machine” on the other.
Cerebellum Capital is a hedge fund management firm whose investment programs are continuously designed, executed, and improved by a software system based on techniques from statistical machine learning.
As the marketing art director at Tendril, I was responsible for the evolution of the new brand. Using the isometric triangle as it's base, I created new brand elements that emphasized the utility grid and transformation of the energy space. The new brand identity was utilized across both B2B channels and internal marketing materials.
Tendril is an energy data software company specializing in behavioral energy efficiency solutions.
Last year Tendril attended conferences such as ESource and CS Week. The marketing team needed assets like a mini booth design, banner stands, a cell phone recharging station, and product posters.
Tendril is an energy data software company specializing in behavioral energy efficiency solutions.
The Access Fund is a not-for-profit rock climbing advocacy group in the US. Their goals are twofold. First, keeping climbing areas open and gaining access to currently closed climbing areas. Second, they promote an ethic of responsible climbing and conservation of the climbing environment.
The Access Fund needed a new digital presence that was geared towards their young climber base as well as their advocates. This project included a new responsive Website presence, a dynamic and graphic Annual Report digital report portal, as well as email marketing.
CREATIVE DIRECTION and DESIGN
After years in the iTunes Store it was time for the Weber Grills app to be redesigned for iOS9 and to be integrated with the new Apple Watch. This app has robust functionality that is perfect for the tech savvy griller. In order to showcase Weber’s branded content to the fullest we let photography and video speak for itself wherever possible–while being cognizant that too many UI elements could detract from the experience. Custom controls were created to enhance the premium experience.
Features include 250+ original recipes, grill guides with integrated timer, grilling techniques, grocery list functionality, and full product gallery.
CREATIVE DIRECTION and DESIGN
In 2016, the Summit Charcoal® became Weber’s most advanced charcoal grill to date. We created an elegant microsite to showcase the 2 grill models. The site highlighted major features, upgrades and add-ons, as well as recipe and technique videos.
During that same year Weber rolled out the portable Weber Q grill in a spectrum of colors.
Designed for iPhone, iPad, and Android devices, dieters can track and assess their progress toward weight loss, carb consumption, and exercise goals easier than ever before.
Application features include an extensive food search, a bar code scanner, and a guide for finding restaurant meals that fit within a specified carb range. The convenience of the app and the depth of reliable nutritional information available is helping Atkins Nutritionals support existing community members and engage a whole new segment of modern dieters on the go.
CREATIVE DIRECTION and DESIGN
